Why does differentiation matter?

“Competitive strategy is about being different. It means deliberately choosing to perform activities differently or to perform different activities than rivals, to deliver a unique mix of value.”                               

                                Michael Porter

In these days of intense competition, it is hard to build a truly different product offering. In addition, the internet has made it very easy for shoppers to research and compare offerings on line. Combined, this has reduced many purchase decisions to be made purely on price.

So reduce price or loose customers becomes the tough question being asked in many businesses. We suggest that there is another option. Change your product, increase your value to your customers allowing you to maintain prices and making it harder for shoppers to compare prices.

Remember: “Depending on the industry, reducing your customer defections by 5% can increase your profitability by 25 to 125%”

Over the last 5 years we have built a suite of products that are available here for the first time but are well proven overseas. In the UK alone an estimated 36% of homes have a product similar to ours. In addition we also work with major clients here including American Express and The ANZ Bank.

We work with you by listening and understanding your needs. We have found that no two organisations have the same strategic priorities, and the most successful programs are those that are based on the business drivers specific to that organisation.

Please contact us today and let us show you how we can enhance your value proposition:

P: 02 8399 1838

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